The French effect continues with the relaunch of Jacques Vabre


The French JDE Professional Team has been working on the relaunch of Jacques Vabre – a  strong local brand that has been delighting customers for 50 years.

The campaign has included major media investments including billboards and television sponsorship. More than 1.6 million French households enjoy Jacques Vabre, and they consume more than 15 million cups a year OOH as well.

This popularity away from home, its strong presence in the hospitality industry and in vending machines is only part of the story that makes Jacques Vabre the expert of beans selection.

And great news for all Cafitesse lovers! Jacques Vabre Cafitesse was recently introduced in France, combining a strong local heritage brand with the successful Cafitesse concept.

 JC Cafitesse before and after