A Campaign Initiative from Spain

Marcilla has been serving high-quality coffee from the moment it was launched in Spain in 1907 and has remained a market favorite ever since. Recently, our team in Spain came up with a great initiative to increase the brand awareness of Marcilla in the Health and Care segment.

“Premiamos tu fidelidad” or “Your loyalty is rewarded” was the name of the campaign. The participants had to snap a shot with a Marcilla-branded item (cup, product or the Cafitesse machines) and post the shot online. The best photos will be rewarded with 100€.

A creative way to engage the hospital community! The results show that our customers love Cafitesse! Well Done!