A step closer to becoming a Cafitesse believer

Our German and Dutch Cafitesse Ambassadors are bringing Liquid top of mind! 

 

"Talk & Taste" is a meet-up at the Coffee Academy in the Bremen office. Last Friday, the 27th of September, we celebrated a Premiere at a Talk & Taste Session. Why? The Professional Category Marketing team presented “Cafitesse”.

 

Nicole Finka, Category Marketing Specialist, organized and presented the Cafitesse concept to the audience. It was a complete success! The session started with a blind tasting and then moved-on to talking about Cafitesse. There was one thing in common; the participants were surprised by the large variety that Cafitesse offers as well as by the results of the blind tasting. Cafitesse scored the highest among all. 

 

This is a great example of how tasting is believing!

Go Liquid!

 

The Netherlands have thought of a great internal activation program to put Cafitesse in everyones cup.  How? In September, “Go Liquid!-coffee cups” were placed next to the coffee machines in the Dutch Office. If people decided to ''Go Liquid'' meaning: the “Go Liquid!-coffee cup” (filled with Cafitesse or Promesso coffee) is on their desk, there is a chance of winning an ultimate Race Planet Driving Experience at Zandvoort!

Besides that everyone received a “Go Liquid! Cup” (a coffee mug to go) and were challenged to share their own Liquid-moment captured in a “Go Liquid!-selfie”. The most funny, original, selfie will also have the chance to win this ultimate driving experience!

Goodluck everyone! We are looking forward to seeing some selfies!