The Challenge Continues

The #PerfectPitch challenge continues...

I have shared with you my #PerfectPitch aiming to capture coffee emotion when talking about Cafitesse. I challenge every one of you to share with me a better pitch that shows how great Cafitesse is! 

Liquid Roast is brewed with the same care and passion as coffee lovers do to serve the most beautiful coffee & coffee varieties. With 265 years of Craftsmanship in Coffee, the most delightful coffees are selected out of the 70 coffee cultivating countries around the globe. The selected beans are carefully blended and roasted to create different style coffees appreciated by coffee lovers all over the world. To capture all these intense high-quality aromas (essences) from the freshly roasted coffee, Liquid Roast is immediately brewed (created) under the best conditions and packed fresh & cold. Liquid Roast is a 100% pure coffee approximately 22 times stronger than average strength fresh brew coffee. Liquid Roast in combination with our appealing, sophisticated & reliable equipment enables every consumer to experience high quality coffee in a strength they prefer. This combination guarantees great tasting coffee, cup after cup!

Ready to share?!

The deadline is April 30th . Everyone is invited to join, and there is no limitation in creating a #PerfectPitch (i.e. video, text, image). Post your pitch here using #PerfectPitch hashtag or to our mailing address 


Looking forward to receive your #PerfectPitch!


Roland Brouwer

Global Coffee Expert JDE Professional (Master Blender)